BMW

M5 & M5 TOURING

When a new BMW hits US shores, you’ve got to do a dealer kit.

This was an opportunity to go a little old school: sexy cars, killer copy, and sleek, glossy print ads.

BMW M5

The BMW M5 Sedan combines everyday practicality with pulse-raising performance. Perfect from the boardroom to the Autobahn.

BMW M5 TOURING

From lapping the Nürburgring to the shores of America, the BMW M5 Touring is a wagon in name only.

M5 & M5 TOURING SOCIAL

And though the jury’s still out on whether or not print is dead, digital is still very much alive.

CREDITS

Copywriter: Me

Art Director: Nik Sandevski

Creative Directors: Clemens Zlami & Kevin Leung

Agency: Goodby Silverstein & Partners