BMW

2025 SUMMER SALES EVENT

Between your weird coworker’s BBQ and yet another baby shower, summer–the season of opportunity–can start to feel like the season of obligation.

But this year, BMW encourages you to embrace JOMO: the Joy Of Missing Out.

So skip the plans you don’t want, and make the ones you do at the BMW Summer Sales Event.

TVC

We brought the idea of JOMO to life by showing off one of my favorite things to do: cancelling plans.

SOCIALS

Through this campaign, we pioneered BMW’s new approach to paid social. Instead of cut downs and running footage, we thought social-first and created content that feels like something you’d actually see on TikTok, Reels, or Pinterest.

CREDITS

Copywriter: Me

Art Director: Nik Sandevski

Creative Directors: Kazuo Kubo & Lucas Ribeiro

Agency: Goodby Silverstein & Partners