BMW x HBO // BMW X3
We collaborated with HBO’s creative team to connect the themes of their show, Rooster, with BMW through a shared idea: the uncertainty of stepping into something new.
“CHARACTER STUDY”
Learning something new can be intimidating, even for actress Leslie Bibb. Good thing the BMW X3 M50 gives her the confidence to take on anything. Même le français.
CREDITS
Copywriter: Me
Art Director: Nik Sandevski
Executive Creative Director: Matt Edwards
Agency: Goodby Silverstein & Partners