BMW // X RANGE
The BMW X Range are a versatile bunch of vehicles. So, we created a pair of spots to tell a pair of stories.
“GOOD COMPANY”
Ambition can be intimidating. But for BMW, it's what gets you behind the wheel.
“MUST HAVE KNOWN”
What better way to celebrate BMWs assembled in America than by highlighting the roads that seem custom-built for the Ultimate Driving Machine?
CREDITS
Copywriter: Me
Art Director: Nik Sandevski
Creative Directors: Kevin Leung & Clemens Zlami
Agency: Goodby Silverstein & Partners